In the heart of Calauan, Laguna, Pinyana Gourmet transforms the town's abundant pineapples into delectable delicacies, embodying the essence of local entrepreneurship.This journey from farm to table is significantly bolstered by the Department of Trade and Industry's (DTI) One Town, One Product (OTOP) program, which aims to empower micro, small, and medium enterprises (MSMEs) across the Philippines.

Understanding the OTOP Program

Launched in 2004, the OTOP program is a government initiative designed to promote inclusive local economic growth by supporting MSMEs in developing products rooted in their community's culture and resources. Through product development, capacity building, and market promotion, OTOP enables localities to identify and cultivate unique offerings that reflect their identity and competitive advantage. ​

Empowering MSMEs Through OTOP

The OTOP program provides a comprehensive support system for MSMEs, including product development, design services, packaging and labeling assistance, and access to marketing platforms.From 2017 to 2023, OTOP assisted nearly 80,000 MSMEs and developed over 39,000 products, significantly contributing to local economies and job creation.

Pinyana Gourmet: A Success Story

Pinyana Gourmet exemplifies the impact of the OTOP program. By leveraging Calauan's rich pineapple harvest, Pinyana creates gourmet products that have gained recognition beyond their locality. Participation in OTOP has provided Pinyana with opportunities for product development, improved packaging, and increased market exposure through OTOP Hubs and trade fairs.

The synergy between Pinyana Gourmet and the OTOP program highlights the potential of localized initiatives in driving economic growth and preserving cultural heritage. By supporting MSMEs in developing unique, marketable products, OTOP not only enhances the competitiveness of Filipino enterprises but also showcases the rich diversity of the nation's local industries on a global stage.